4. From visitors to leads
The next step is to convert traffic into leads: an important aspect of inbound marketing. For this, you can use call-to-actions and landing pages to trigger the visitor to leave information. Think of a button for downloading an e-book for free or registering for a webinar. When visitors leave data, this is a first step to create relevant content for them. With the data left behind, you get the opportunity to send targeted information and that brings us to the next step.
5. From leads to customers
Because you want them to make a purchase. This is a process in which you as an entrepreneur can guide them well. You keep them warm with relevant content that you offer at fixed times and guide them in the purchasing process.
6. Measuring the process
Measuring is knowing. Of course you want to know if you are on the right track and if your efforts are also producing results. So analyze ! Which methods are effective? How does the customer hong kong phone data experience your approach? When you have insight into the effect, you can keep a close eye on the process and adjust where necessary.
Want to reread the inbound marketing process? Scroll down to view the infographic. Click on the image for a larger version.
Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.
rmation overload' due to the further advance of the internet is an addition to the overwhelming flow of - often marketing-related - content that the average consumer is already exposed to. It is a reality that the 'digital native' is born into. In fact, the users of new digital technologies themselves are the biggest content generators. They engage in a continuous cycle of discovery, experience and deepening or retelling .
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