Lead nurturing is in place to keep
them warm until they’re ready to speak to you, NOT when you’re ready to speak to them. So you should be looking at their digital behaviour to figure out where they are in their journey. If what they australia cell phone database downloaded was a product brochure or a pricing document, then that’s a different story altogether.
Have Opinions
To be a thought leader, you have to share your thoughts. How can people agree with you when you refuse to comment on anything?
Don’t be wishy washy.
Be transparent and openly discuss both sides of the coin, but have a strong opinion or you won’t be authoritative. For example, at g2m we don’t believe in relying on traditional marketing’s batch and blast approach for lead generation. Not only is it ineffective, but it’s extremely inconsiderate.
Add a pinch of controversy.
It’s good at encouraging engagement, as long as it’s not controversy for controversy’s sake. You should still be making a valuable point. Check out this example from Hubspot on how direct mail is dying – A Message for the Post Office: Direct Mail is Dying.
Admit when you’re wrong.
So you made a mistake – who cares? You’re only human. Admitting to it is much better than trying to sweep it under the rug. If you’ve put an idea out there and your opinion has changed on it, then say so, and explain why. Buyers appreciate open and honest dialogue.
Keep It Up
Share your industry insights often. If you aren’t committed, you lose trust, and give your competitors an opportunity to overtake you. So be consistent and keep giving people a reason to come back. Engage with them when they bother to share your content, or comment on it. Say thank you, and reply.
Consistency doesn’t only help you climb in organic rankings, it also helps yo