B2B marketing strategies can be forgiven for dismissing social
media as a B2C game, but there is a lot of crossover between the two. It’s true that the B2C market has had many successes with social media, but the same potential is there for B2B businesses. Besides, uk cell phone database the Internet is a veritable pool of knowledge, so why not take the opportunity to learn from each other.
In the end, you’re aiming to build a community, whether this is a team of loyal customers, or a network of valuable clients. When you think about it, it’s all about winning people over.
Winning them over with content
Content is the cornerstone of all good B2C and B2B social media marketing. The production of what is known as “winning content” is the bugbear of many businesses. It’s crucial you get it right. Your content is what engages your readers. In the B2C market it’s about keeping the brand fresh in their customers minds and constantly driving them towards a sale. In B2B marketing, your content is what makes your company the one the other companies want to do business with.
Your content expresses your expertise, your core values – it is a reflection of your business. The numbers of businesses taking on B2B marketing strategies are growing, with increasing numbers investing in content with plans to invest even more. Keeping up with your peers is going to give you the competitive edge.
So how can you win them over
with your content? Well first you have to produce enough of it, and secondly it has to be the right kind of content. Not just static, flat content – look at how B2C social media strategies work at engaging their audiences. Create content that interests your readers, something that will attract your kind of people and keep them engaged while you have them. Your B2B social media should be just as much focused on engaging content and promoting your business.
Building your community
You readers are more than just faceless page views – they have the potential to be so much more. Providing you have won them over with your content, they are going to know exactly what your company is about. Those you reach through your B2B marketing go on to become your online community.
Community can mean different
things in B2C and B2B marketing. B2C communities are generally consumers following their favorite brand where they are encouraged to buy through promotions, campaigns and online sales. B2B communities are networks of businesses within similar industries sharing advice, information and making contacts.