Believe it or not, the best marketing tools can be as simple as:
Being patient – hurrying your customers up can be a very bad form of marketing. As what some telemarketing personnel have long known about, forcing bangladesh cell phone database prospects to decide to do business with you will actually drive them away from you. Let your prospects take their time in deciding. Sometimes, a little patience on your part can go a long way to get things done.
Being committed – commitment means a lot for some businesses
When you say that you will do something, and you delivered, you are saying that you are serious in business. Now, being perceived as a serious entrepreneur can mean a huge thing for business prospects. You should make it a point that you really give what you promise.
Being enthusiastic – to be mistaken to be lacking in energy can be detrimental to your company. That is the reason why you have to be energetic. This is most clear when you use telemarketing as the medium of your business. After all, the only way for prospects to know whether you are up to the job, on the first call, is through the sound of your voice.
Being curious – curiosity is not about being too inquisitive
Rather, it is more along the lines of expressing your concern for the prospect. Asking them questions about their business and how they are faring can also help you offer more effective business solutions. Ask questions, be curious. Who knows what valuable ideas you might glean from them?
Of course, having a clear objective is just one part of a good strategy
Having a clear plan to arrive at that objective is another. And finally, having what it takes to execute that plan is absolutely vital. Together with management, therefore, we evaluated the company’s core assets, its core competencies, and its values. We identified the building blocks of a new internal and external communication strategy based on the way in which A2SEA’s people work together and with its customers. Flexibility, openness and teamwork were highlighted in this part of the process – and strategies were put in place to build upon each of these both as behaviors and as market messages.
On A2SEA’s competitive battlefield, flexibility
openness, teamwork and, of course, knowhow are key to winning new deals and ensuring repeat business. Already defined as competitive strengths, the task now for the company is to boost each of these assets, developing them further and making sure they extend throughout the company, both on land and at sea – and at every touch point where A2SEA’s staff come into contact with customers and contract partners.
These core assets, core competencies and values are the foundation of the company’s continued success. But it needed to take another step: producing a clear plan that outlines what we call “must-win initiatives”.
In the next and final post in this series, I talk about these initiatives – and the concrete materials and activities that brought them to life.