Simple Conversion Tracking
Finally! Oktopost draws a straight line between social posts and signups and sales, without having to muck around with URL tagging or crunching numbers in separate spreadsheets. Just drop Oktopost’s conversion tracking code snippet on your thank you page (just like you would with AdWords) and use their dashboard to gain visibility into exactly which social posts drove conversions, and the austria cell phone database data you need to calculate ROI by social campaign. Bonus: Oktopost integrates with Salesforce and Marketo to push your new leads directly into your marketing automation programs.
B2B Content Engine: Content Curation Software for Marketers
Greg Bardwell, the founder of B2B Content Engine believes the number one problem for content marketers is… well, content. From the basic labor of finding and sharing high quality content, to the more ambitious goals of creating thought leadership and search engine optimized content to attract your target audience. If you’re struggling to get your arms around content marketing, Greg’s team may have just the tools you’re looking for.
Easy Content Curation
Even if you’re still getting your sea legs when it comes to creating your own original content, most marketers have gotten comfortable with the notion of curating other people’s content. B2B Content Engine lets you plug in your favorite sources (blogs, news sites, etc.) and see them in a single view. Rather than visiting 10 different sites looking for good stuff to share, you can quickly skim through a list of recent posts, read them right on the spot, and decide which ones to share. Sources are shared across all authorized users, so no need for each person to maintain their own list of links or bookmarks to round up good content.
Efficient Content Sharing
Speaking of sharing – it turns out that doing content curation the “traditional” way (visiting lots of sites, finding relevant content, copying and pasting URLs into social publis