So all is good in the land of B2B blogging, right? Far from it. Beyond the typical questions I get (e.g., what to write about and how often to post) a larger question is emerging:
How do we generate more traffic for our company blog?
In the past week alone I heard from three senior marketers about how burundi telemarketing database their teams are consistently kicking out quality posts but blog visitors are few and far between.
What makes the question of blog traffic
so insidious is that smart B2B marketers are asking it — those who have done the basics: hired writers, gotten organizational support, built editorial calendars, started penning posts with the reader in mind (okay, this one remains a struggle) and placing relevant call-to-actions in each post.
Why is this question such a big deal?
Because no visitors means no readers, which means no one clicking those call-to-action links. Say goodbye to the promise of lead flow. Pretty quickly the result will be that (already limited) blog resources are siphoned off to support trade shows or the next marketing initiative that comes along.
What’s the answer to generating more blog visits?
Writing more posts seems to be the new clarion call (with the disclaimer that it still needs to be quality content) since you can only break through the tsunami of content your prospects are drowning in by pouring on more of your own, right? While there’s some truth to this, not all companies have the budget to hire dedicated content creation teams like the folks at Salesforce, Marketo and Hubspot.
What’s a content marketer to do? Here are 11 ways that companies of any size can use to drive much more traffic to their blog.
Start with SEO
I know you’ve got an SEO keyword list in someone’s Dropbox folder — you may even have an agency helping out to hone and manage the list. Just make sure whoever is responsible for writing blog posts has access to it and is referencing the list for headlines, section titles, links, etc.