The (ab)use of stock images

[samiaseo55]

On a personal level, and especially on a professional level, the use of stock photos is an essential tool for communicating. The differentiation , quality, selection, and editing of images are just some of the key factors to consider so that these stock photos reinforce our message.

Idyllic beaches, businesspeople shaking hands, telephone operators with perfect smiles, and visibly happy clients and families… These are just some of the most common images we're used to seeing in our daily lives. Apparently, they're just "normal people like us," passionately dedicated to whatever they're doing. Despite the desire to give this appearance, nothing in these images is accidental , but the vast majority of the audiences they're aimed at don't even bother to consider it.

Once again, advertising and communication strategies self employed data come into play. If we analyze it closely, each of these photographs is the final result that the company "guarantees" its customers will achieve thanks to them. Whether they are positive or negative images, aimed at solving a problem, the main objective is to attract users to the companies.

If you want to save money on creating your own images, buying stock is the most affordable option, but don't forget to differentiate yourself. Copywriting and graphic editing are even more important than the image itself.

80% of companies have access to the same stock images and use them indiscriminately, even if they're competitors . Sometimes it's even funny to compare them. What's more, there are extraordinary cases like that of Ariane, The Overexposed Model , who has a legion of followers and lends her face to hundreds of ads around the world.