What is Lead Nurturing: 11 Best Practices and Tactics (2025)

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Lead nurturing is one of the few ways to expand your sales funnel and encourage buyers to continue buying. These days, consumers need a little help before they part with their money.

But what is lead nurturing? And what does it actually look like?

Marketing has become a field cluttered with buzzwords that even marketers don't always fully understand. It's hard to keep up.

For example, you need to know the difference between lead capture , lead nurturing, and lead acquisition.

That's why we've created this guide to lead nurturing. Use it to guide your prospects through the buying journey, answer their questions, overcome their objections, and prove your superiority over your competitors.

What is a lead? And how do you get leads?
What is a lead? And how do you get leads?

A lead is someone who has given you their contact information so you gambling data taiwan can contact them later for marketing purposes. That's a bit of a long shot, isn't it?

It's quite simple: they are your future customers.

If you're at a trade show, you might want to chat with a potential customer. For example, you could say, "Hey, do you have a card? We could call you next week to discuss it in more detail."

If the prospect gives you a business card, you have just gained a prospect.

But what does this same process look like in terms of digital marketing?

You can still collect phone numbers, especially if you run a business that relies heavily on a sales team . However, most marketers these days are more interested in getting email addresses.

An email is easier to digest than a phone call. Neither party needs to respond quickly, and you can automate your marketing processes to reduce manual work.

Let's say a prospect finds your website using Google search. They read the page and find themselves interested in your copy. Then they see a sign-up option , like a top bar.

What is a lead? And how do you get leads?

The prospect wants your free tips and tricks, so they type in their email address and click “I want to participate!” Now you have a lead.