In practice, it is like participating in a virtual auction. Advertisers indicate their interest in promoting their brands to a specific segment of people.
This is what trading desks look for, which use the DSP platform mainly to identify the prices of advertising spaces, offering them to advertisers.
The DSP, in turn, needs to know what is for sale (inventory), and this information is provided by the SSP.
The SSP has websites connected to it, which inform that there is advertising space available for sale. These websites are the Publishers.
And this is the ecosystem of gears that makes the programmatic media process make access between consumer and product more assertive and targeted.
What strategies can be used
Once the company realizes how interesting it is to use this powerful sales conversion tool, the ideal is to move on to the next stage.
Define which programmatic media strategies will be most useful in achieving the company's goals. Each business can, and should, create its own strategy according to its own scenario.
Strategy is the most important thing in any marketing plan. Expert help is highly recommended at this point. Talk to us and discover surprising ways to improve your business.
There are some methods that can be used for each specific purpose of the strategy.
Site Lists
As the name suggests, it consists of a list of niche-specific websites. This makes it easier to choose the most suitable location for your advertising campaign.
For example, if the company sells football boots, it will look for websites related to sports. If it is a handbag brand, its site list will consist of fashion portals.
Retargeting
When the customer accesses a page, if that site has tags installed, the brand will be able to contact them in the future.
This way, the company will have the opportunity to re-interact with a customer who has already had contact with its online content.
It is widely used in cases where customers place items in their online shopping carts but do not complete the purchase. After this, receiving messages and offers for the products they have shown interest in is considered targeted advertising.
Semantic Data
Try to align your campaign with sites that are truly related to your needs.
Locations where the target audience is and can be reached. The goal is telegram data to structure the data in a logical and specific way. This makes it practical and the process more assertive.
Hyperlocal
This strategy tracks potential consumers based on physical distance, looking for people who are geographically close to the company.
Digital means are used to make this measurement.
It can also be used for people who may have passed through a certain location, and who were detected through the network. The goal is to make the brand more fixed in the minds of these physically closer consumers.
- Board index
- All times are UTC
- Delete cookies
- Contact us