Currently, TikTok has 689 million monthly active users spread across various countries. Of all these users, 53% are male, and 47% are female.
Below is the distribution of TikTok users based on country of origin as ig database of 2020. As can be seen in the graph, Indonesia is ranked second as the country with the most TikTok users after America.
TikTok user chart
In terms of age, the majority of users, or 41% to be exact , are young adults aged 16-24 years.
Why Advertise on TikTok? 1. TikTok is dominated by generation Z audiences
As mentioned earlier, most TikTok users are generation Z (18-24 years old). This is an opportunity because generation Z has very large buying power .
Thus, targeting them to become your customers makes perfect sense.
Who Uses TikTok?
-
sumaiyakhatun27
- Posts: 656
- Joined: Mon Dec 23, 2024 9:08 am
