Video marketing is the use of video in marketing and communication strategies to impact buyer personas, customers, or users in a pre-planned, efficient and cost-effective manner.
Advantages of video marketing
In recent years, video marketing has continued to add advantages, as the evolution of technology and user consumption habits are completely intertwined.
These are the 5 most notable advantages of video marketing:
Video acceptance
According to the latest report published by Cisco (Annual Internet Report), more than 80% of the connections that users will make on the Internet in 2022 will be for video consumption.
Efficiency and scalability relationship
Video is one of the most canada mobile database efficient formats from a communication perspective, but it's also unstoppable in terms of scalability. Once created, a video can be played endlessly.
Hardware costs
Today, with smartphones and various gadgets, we can produce content in optimal quality at a very reasonable price.
Software costs
There are countless programs and tools on the market, of all levels of difficulty, that allow you to create edits with magnificent results.
Specific training in video marketing
Anyone who wants to become a true video marketer can find excellent training on the subject.
Video Marketing Strategies
As with other formats, one of the keys to successful video marketing lies in using it wisely.
To achieve this, it's essential to accurately understand your Buyer Persona's Customer Journey Map and know what content you're going to offer them, depending on their stage, to achieve the goal you've set for each stage.
Next, we'll look at different strategies we can use depending on the phases of the customer journey map:
Strategy in the Awareness phase
In this phase, we aim to get them to know us as a brand and begin to gain their trust without trying to sell them anything. Therefore, you can create valuable video content.
And what is valuable video content? Well, it depends on your buyer persona. This content has to be content that addresses doubts, questions, and, ultimately, contributes something.
Strategy in the Consideration phase
In this phase, we must show what solution our product or service provides.
Creating a video can make it much easier to convey the message you want to convey so that it is successfully conveyed.
Strategy in the Purchase phase
Here we're talking about creating an ad that not only talks about what our product or service solves, but also includes features and a clear call to action for purchase.
Strategy in the Loyalty phase
At this stage, the video format can be essential for answering questions, providing advice, providing updates, etc.
In the recommendation phase (Advocacy)
In the word-of-mouth phase, it's important to encourage loyal customers to create audiovisual content and publish it on their social media or share it as testimonials.
- Board index
- All times are UTC
- Delete cookies
- Contact us