GoPro uses a content marketing strategy
Posted: Wed Apr 23, 2025 5:35 am
employing user-generated content to continuously feed their audience images and video of thrilling adventure. They instill a bit of FOMO (fear of missing out) in each user that watches – that user begins to think about their adventures and all of the unique perspectives they could get if only they had a GoPro.
Perhaps the most important takeaway is to remember how belize whatsapp number data 5 million GoPro markets their products – they don’t use photos of the camera on their Instagram account to show people how convenient and powerful it is – they use the stories that result from using it.
How can you do the same with your business? Instead of using a photo of the cup of coffee you sell, use a photo of the person who comes in every morning to buy that cup of coffee. Instead of sharing photos of clothes on display at your store, put together a base outfit, find a model, and add accessories to make take it from casual to classy.
Find the story that your product tells, and then bring that story to your audience, just like GoPro.
Perhaps the most important takeaway is to remember how belize whatsapp number data 5 million GoPro markets their products – they don’t use photos of the camera on their Instagram account to show people how convenient and powerful it is – they use the stories that result from using it.
How can you do the same with your business? Instead of using a photo of the cup of coffee you sell, use a photo of the person who comes in every morning to buy that cup of coffee. Instead of sharing photos of clothes on display at your store, put together a base outfit, find a model, and add accessories to make take it from casual to classy.
Find the story that your product tells, and then bring that story to your audience, just like GoPro.