E-commerce checkout: 9 tips to optimize it

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Checkout in e-commerce isn't just the payment page (where your customer validates their cart and pays the order amount). It's actually a funnel , a series of steps your potential buyer goes through.

To reduce shopping honduras phone number data cart abandonment rates and, in turn, increase your revenue, it's essential to optimize the checkout process. You must do everything possible to convince your customers to complete their order. E-commerce checkout should not only be simple and quick, but above all, reassuring .

The 5 stages of the e-commerce checkout funnel
The checkout tunnel of your e-commerce site includes 5 steps:

The basket : your visitor adds products to the basket, easily accessible at any time on your online store;
The account : to finalize their order, your visitor can create a customer account or identify themselves, if they already have one;
Delivery : before paying, your visitor chooses the delivery method that suits them best;
Payment : the visitor accesses a summary of their order and selects one of the payment methods offered to complete their online purchase;
Confirmation : once the customer has paid, their order is confirmed.