Google Page Experience: Tools to Improve Your Score!

[nusaibatara]

⏲ ​​Reading time: 5 minutes
In my last article , I talked to you about the user experience which was going to take a central place in your SEO with the next update of the Google Page Experience announced by Google.

Today, I'm back with an article dedicated to the tools you'll need to optimize your page experience .

Screaming Frog
In one of my previous articles on tags , I already mentioned this essential tool allowing you to do a simple and quick audit of your site. This very powerful crawler is complete and allows you to scan your site in its entirety. It will then provide you with a whole bunch of data concerning the different pages of your site ranging from your different tags and meta descriptions to your editorial content, including response codes and the weight of images. In short, a more than complete analysis , with a lot of information and data. You will also have the possibility of exporting everything in the form of an Excel spreadsheet.

screaming_frog
PageSpeed ​​Insights
This free tool was launched by Google and is used to measure the loading speed of your pages . It allows you to obtain an analysis on the computer and mobile versions in order to optimize the display speed of a web page.

We mentioned this in this article , but Google already measures a web page's loading performance and takes it into account with an LCP score. Your score will, of course, have an impact on your SEO and ranking. So don't neglect this optimization step.

PageSpeed ​​Insights therefore offers a report on the user experience but also on the multiple technical points to improve in order to reduce the loading time of a page.

The color coding belgium phone number data allows you to quickly visualize the criteria that require optimization as a priority and those that meet the expectations of indexing robots and Internet users. In short, a simple, effective, and free tool that will allow you to optimize your website in just a few clicks.


Lighthouse
Here's another free SEO tool from Google: Lighthouse. Install it quickly and perform an audit of your site in just a few clicks.

This extension, available on Google Chrome, generates an SEO report of your web pages . Just like PageSpeed ​​Insights, the tool is free and easy to use. Here too, a color code will allow you to visualize your areas for improvement at a glance. Lighthouse analyzes 5 categories, with scores out of 100:

Site performance

SEO score

Accessibility

Best practices

Progressive web app

The analysis remains light but it will allow you to highlight common errors which often prove fatal for your natural referencing.

Google AMP
AMP, or Accelerated Mobile Page , is an open source tool developed by the AMP open source project and supported by Google. It is a completely different publishing format created in response to the formation of Facebook to improve the user experience by reducing the loading time of a page viewed via a phone. In other words, it is a method of creating web pages for static content that allows for fast rendering.

This is a fairly simple way to improve the usability of your pages , as the majority of these AMP pages provide an optimal experience for Internet users.

Be careful because by deploying its Page Experience update, Google plans to modify the eligibility criteria for appearing in the top and the AMP format will no longer be an essential prerequisite as long as your pages are well optimized.

I've just presented a non-exhaustive list of tools that could help you improve your site's user experience on a daily basis. These are simple and effective optimizations to check regularly.

Remember, user experience will become even more central to natural referencing.

Yet another Google update that won't go unnoticed and will have a significant impact on your SEO. The search engine is increasingly making user experience a key element in natural SEO. Don't miss out!

In a future article, I will tell you about some tools that will allow you to check your user experience.

Conclusion
I've just presented a non-exhaustive list of tools that could help you improve your site's user experience on a daily basis. These are simple and effective optimizations to check regularly.

Remember, user experience will become even more central to natural referencing.

Yet another Google update that won't go unnoticed and will have a significant impact on your SEO. The search engine is increasingly making user experience a key element in natural SEO. Don't miss out!

In a future article, I will tell you about some tools that will allow you to check your user experience.



Need to go further?
If you need to delve deeper into the topic, the editorial team recommends the following 5 contents :

Google Page Experience: 3 SEO criteria to know
7 steps to using the new Search Console
How to install Google Search Console?
9 Free Google Tools for SEO Experts
H1 Tag: The Guide to Optimizing Your SEO