Although some travellers still consult traditional agencies, they usually do so to complement their online searches.
web development in the tourism sector
The rapid evolution of consumer behavior has forced travel agencies to invest in innovation , multi-channel and the latest trends in web development to remain relevant in the tourism sector.
The importance of the Internet in the tourism sector
Through the Internet, users interested in traveling can find destinations, offers, advice from other travelers on websites and blogs, and the possibility of comprehensively planning their vacations.
But the main advantage that the online channel offers to travelers when booking their vacations is the ease it offers for comparing prices between the various options and the ease of booking.
As a result, it is now a fact that websites surpass traditional travel agencies as a source of information .
web development and design in the tourism sector
Websites as sources of information versus traditional travel agencies
The vast majority of travellers search online to plan their trips and then (after consuming a good amount of digital information) book their holidays online. To find out about different destinations, they read blog articles from other travellers, watch videos on YouTube, follow other travellers on their social networks, etc. The “ consumer travel journey ” is becoming more and more complex and information takes on a leading role, giving way to the need to invest in Inbound Marketing .
Web development as a source of trust
Users who use websites as sources of information to plan their trip are looking for a simplified experience and a seamless process. The traveler seeks to compare different prices and types of vacations before booking and then decide which of all the options is the best and most complete.
After having researched and explored different sources of information: online travel agencies, travel and holiday destination websites, etc. The traveler makes his purchasing decision.
In order to gain the trust of travelers, websites must meet certain essential requirements in terms of web development, if they do not want to be discarded.
Loading speed / WPO web performance
The loading speed of a website is a determining factor. For companies in the tourism sector, optimizing the loading speed is essential to avoid a high bounce rate, and even more so when their goal is to get traveling users to convert. Nowadays, users do not wait more than 3 seconds for a page to load. There are hundreds more websites, probably from competitors, and during the initial phase of the conversion funnel , the awareness phase , the user has not yet established any link with the brand.
Websites that take too long to load are a problem. Time is precious, and the biggest pain for any user these days is having to wait. Therefore, a website must load quickly, otherwise many users will abandon it without giving it a chance to view the site, even if its content may be useful to them.
UX/UI usability
Usability can be defined in a nutshell as the ease of using a website .
Usability or user experience UX strongly influences the impression a user has after visiting a website. Would you recommend it to your friends?
For companies in the tourism sector, taking this factor into account in web development is essential to ensure that users have a good browsing experience. Good usability depends on many factors: the web design , whether it is useful for the user, the quality of the content it offers, whether it is easy to use, etc.
The higher the usability of the website , the higher the conversion rate (percentage of users who perform an action on the website: fill out a form, subscribe, book, etc.)
In the tourism sector, a usable website is one that will achieve maximum conversion among travelers who enter the website. If it is an online travel agency, the web development must guarantee the following aspects.
is it easy to book?
Has it been easy to find all the travel options?
Are there any issues with payment?
Etc.
Attractive web design
The web design of a website is a very important factor that brazil telegram phone number list influences the first impression that a user has of a company. If they don't like what they see, or it doesn't inspire confidence, they will most likely leave the website, in many cases without even considering the content.
Implementing a good design in web development generates trust, seriousness and a very good impression.
web design in tourism sector
In addition to an attractive web design, it is important that the website is intuitive. Making navigation easy for traveling users makes their visits reach the website's objective . In addition, it prevents lost users from abandoning the website if they haven't found what they were looking for.
Useful and quality content
The theme and content must be useful and in line with the end user who is planning a trip or wants to make a reservation, to prevent them from leaving the page quickly.
All factors within web development are intertwined with each other. For example, quality content can be affected by an unattractive web design, and also by a website's lack of interactivity and animation; if texts and content are too long and intense, it can lead to dropouts.
Web structure
A clear and simple breakdown of content, well explained, and a good web structure guarantee the success of any website, and the tourism sector is no exception.
To ensure that your website is well indexed by search engines , try to make your content easily accessible to search engines by placing the most important content (with the right keywords) at the top of your structure. The structure should be simple and very intuitive for users. If you want to know how to choose the best keywords for your website, we recommend reading our article on keyword analysis .
The importance of a clear and objective structure is what will keep your user engaged.
Information on a website should always be presented in a clear, concise and simple manner.
Calls to Action CTA
It is important to use links to contact forms and calls to action in order to encourage the traveler to book or take any other specific action, such as contacting the company or requesting more information.
If the website content generates interest or Content Marketing is being implemented correctly, it is likely that the user will want to interact with the brand, so after showing them the content it is important to invite them to establish a link with the brand so that they know that it is available to help them.
SEO positioning and web development go hand in hand
Although they are two different concepts, there is a very close relationship between SEO Positioning and Web Development. A website can only achieve a good position in search engines if a series of good practices have been adopted in web development tasks .
Responsive Design or Mobile First
