November 28, 2019
A cold email is an email that is sent to someone who you don't know at all . This marketing technique is not simple, since you are sending information to people who don't know you.
Introducing yourself to someone who doesn't know you can lead to problems such as these emails ending up in the trash or being marked as SPAM.
Many times, companies get tired of receiving constant advertising via email. Well, that's exactly how your potential customers feel.
At Kiwop , we understand that cold emailing is not easy. Often, people abandon a cold email strategy during the initial stages due to discouragement or assuming that it doesn't work too soon.
Before you give up, though, we want you to give it a try. That’s why we want to show you how sending cold emails can be a crucial part of your sales funnel.
Forward.
Get the most out of your emails !
Email users receive an average of 150 emails per day. So yours need to stand out .
If you want your emails to be read, you need to create effective email templates to differentiate yours from the others that consumers receive.
One of the most important factors for a cold email to be read is the subject line . If you don't receive a response, try sending the same email with a different subject line. 26% of emails read were sent with a personalized subject line.
The ROI of sending cold emails doubles the ROI of making sales calls, and personalized emails get more clicks.
Write cold emails to attract new clients
Write cold emails to attract new clients
8 Tips for sending cold emails
1. Personaliza tus emails
You need to personalize your emails so that users choose to read your email out of all the emails they receive every day. Show them why they should spend some of their time reading your email.
You need to connect with your potential client in order to build a brand-client bond that mutually benefits you .
Personalizing your email is a must. Include your prospect's name, their company or profession, and their interests. Do your research thoroughly so you can write your email as if you were writing to a friend.
The goal is to make you see that you are not just one of a long list of users.
2. Don't talk too much about yourself
Briefly introduce yourself and take action. Talk about the benefits the client could gain from hiring you, mention the pain points you could step in to help them with, and explain how you identified those weaknesses.
Talking too much about your business will make the potential client delete the email you sent them. Your potential clients like to talk about themselves, not about you. Apply it!
3. Be simple and concise
Try not to overwhelm your readers by putting too many images, logos or PDF attachments. Keep it simple and concise to avoid your email being sent straight to the SPAM folder .
Avoid long sentences without a clear objective and do not use abstract words that are commonly used, but no one knows what they mean.
Have you ever read one of those long sentences that you didn't understand when you finished reading? Well, this is why you should avoid sentences that are too long when writing your cold emails. The more specific, the better.
Translate the abstract into concrete . This can be achieved if you know what your prospect wants, what their problems or pain points are, and how your services can help them. This will require you to conduct comprehensive research on the prospect before sending them a cold email.
4. Write the email with the intention of helping your potential clients
Your potential client needs to see the benefits of working with you. Only then will they develop the desire to arrange a phone conversation or a meeting.
Try to find out your client's main weaknesse cambodia telegram s and address them in your email.
5. Empathize with your potential customers
You need to know what your customers are like and under what circumstances they will receive your email.
If a prospect is too busy, they may receive your email and read it, but automatically forget about it because they are doing something else. Think of all the possible situations your prospect could find themselves in.
Above all, you must define as concisely as possible who your buyer personas are .
In addition to writing your cold email with empathy, you should research the person who will receive it before sending it. Find out your potential client's pain points to find the benefits or solutions you can offer to solve them.
Write cold emails to empathize with your potential clients
Write cold emails and empathize with your potential clients
6. Include a CTA
Don't forget to include a call to action in your cold email. Suggest setting up a face-to-face meeting, a Skype meeting, or even a phone call.
Without a call to action, your email will likely be ignored. It doesn't guarantee that you'll get a response to your email, but without it, you certainly won't get one.
7. Keep track
It is a very common mistake not to record every cold email we have sent, along with the date and message.
It is very important to keep track of the people we have contacted , track responses and the number of ignored emails to monitor what we have or have not achieved with our strategy.
8. Don't give up
If you give up, you won't get any results. It's a matter of statistics. To be successful, keep track of your strategy, apply it with discipline and don't give up .
Don't be discouraged by ignored emails or a NO response from your potential clients. You must adopt an attitude of persistence, tenacity and patience because the results will come in due time.
Use the cold email strategy and get results
Creating an email marketing strategy is essential for your online business. Here we have shown you how to write cold emails in the best possible way.
Now it's your turn.
Keep sending cold emails trying to improve your strategy based on the results. To do this, we recommend that you check out this article on the best email marketing tools for 2022 .
And, of course, if you need help or want us to answer any questions related to your e-commerce, we will be happy to do so.
Contact us or follow us on our Instagram profile .
At Kiwop , we are specialists in content writing , digital marketing , web development and e-commerce .
Cheer up and…
