up selling y cross selling
Understanding these techniques is important; upsellin canada telegram data g and cross-selling can increase your business's profits in economic terms, as well as improve the user experience of those who buy your products. But the user experience will only improve if you apply these techniques correctly. So let's get started:
How do we define Up Selling and Cross Selling?
In general terms, Upselling and Cross Selling (also known as cross-selling) consist of suggesting another product or service along with the main product or service that a user is thinking of buying or has already bought.
And what is the difference between upselling and crossselling? Upselling is offering a better and more expensive product than the product the user is considering or has already purchased in the past. While crossselling is based on selling a product related or complementary to the one the potential customer is interested in.
Both techniques are cross-selling, since they are based on suggesting another product or service.
You can apply these two strategies during three phases, when a user visits a product (before purchase), during the checkout process, or after the checkout process.
Before the sale: Every time a user clicks on a product/service, or visits it on your website, similar, alternative or complementary products/services can be displayed on the screen to help the user choose the best option, or more than one option if convenient.
During checkout or while product is in cart: While a user is in the process of purchasing a product or service on your website, complementary products/services and extras can be displayed on the screen that can be included in the cart to obtain a more complete product or service.
After the sale: After a user has purchased a product or service on your website, related or complementary products/services can be targeted to the user in two different ways:
The first would be through a thank you page or a page that you can create exclusively for this new sale (landing page), as it would be another way to retain the user for longer and achieve a new conversion.
The second would be using retargeting: you can automate your project with interesting Email Marketing tools and send emails with other types of products that may interest the user. In addition, you can use advertising based on the actions that the user has performed.
up selling y cross selling
Using upselling and cross-selling will give you the opportunity to increase your business sales; but if you are determined to implement these strategies in your e-commerce or service sales, make sure to use them sparingly, as your goal is to get as many users to convert as possible, and not overwhelm them in the process.
It is about implementing and measuring, observing the results that these techniques give you and trying to improve them to always offer the best user experience and thus maximize your sales.
Below, we offer you four important tips that can help you make your Upselling and Cross Selling strategy as effective as possible:
Offer value: When implementing Up Selling or Cross Selling strategies, it is important not to offer low-value products. The customer who is buying or has bought your product trusts you and your business, so you must take care of this relationship so that it continues to grow. Also, do not try to offer unrelated products just to sell them. You must first think about the customer and their user experience so that they can later become a possible evangelist or advocate for your brand. If you build a good relationship with your customer, there will be more chances that they will buy from you again.
Segment your market and take into account the purchase cycle and the conversion funnel: the first thing you need to know before implementing Up Selling and Cross Selling strategies is who the user is (segmentation) and at what stage of the conversion funnel they are in order to offer the most appropriate product or service, increasing the user experience and the chances of conversion. In addition, knowing exactly who the visitors and buyers are through demographic, geographic, psychological or behavioral segmentation is essential for these strategies to be successful.
Try to maximize your profits in moderation: If you are attracting a user with a product that has a low profit margin, try to compensate for the sale by offering a higher profit margin and quality product to optimize profits. This resource should be used sparingly, since you want to get the customer to buy again, and you will not achieve this if the customer is not satisfied with the additional product that you offer throughout the sales process.
Don't overwhelm : If the customer has already bought a product or service from you, and you want to carry out an Up Selling or Cross Selling strategy through Email marketing or other means, try not to overwhelm your customer by sending them products via email or social media, try to communicate with them in the right way.
