Low Quality and High Bounce Rates

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Numbers obtained through scraping are notoriously low quality. They are often outdated, disconnected, wrong numbers, or belong to individuals who have no interest in your product or service. Attempting to reach these numbers will lead to high bounce rates for SMS, unanswered calls, and blocked WhatsApp messages. This not only wastes valuable sales team time and resources but also negatively impacts your sender reputation, leading to your legitimate messages being flagged as spam by telecommunication providers and messaging platforms.

Damaging Your Brand Reputation
Using scraped numbers for sales outreach can severely shop damage your brand reputation. When individuals receive unsolicited calls or messages, it's often perceived as intrusive, unprofessional, and spammy. This can lead to negative reviews, social media backlash, and a general erosion of trust in your brand. In the long run, a tarnished reputation can be far more detrimental to sales than the temporary boost from a broad, non-consensual outreach, especially in a market where word-of-mouth still carries significant weight.

The Ineffectiveness of Cold, Unqualified Leads
The leads generated by number scraping are inherently cold and unqualified. These individuals have not expressed any interest in your offering, nor have they engaged with your brand previously. Converting such cold leads requires significantly more effort, time, and resources compared to nurturing warm, opted-in leads. The return on investment (ROI) from mass outreach to scraped numbers is typically very low, making it an inefficient strategy for sustainable sales growth.