Bad timing and excessive frequency: crossing the line

[rakibhasa040]

Bombarding potential clients with too many messages, or sending messages at inconvenient times (such as late at night, or during certain religious events in Bangladesh), is a surefire way to keep them away. It’s destructive and shows a lack of consideration.

Why it’s wrong: It disrupts potential customers’ daily lives, leading to user frustration, high block/mute rates, and negative brand image. Potential customers feel harassed rather than valued.
How to avoid: Establish a communication rhythm that respects your audience. Test different times of day to find the best engagement window. For recurring messages, schedule them appropriately. If possible, allow prospects to set their preferred frequency, or provide an easy opt-out option for specific message types. Be cautious around holidays or sensitive times.
Operational and technical traps: the pillars of success
Strong operations and seamless technology integration are key to efficient WhatsApp lead generation. Ignoring these aspects will lead to confusion and inefficiency.

WhatsApp not integrated with CRM/lead shop management system: the scourge of data silos
Treating WhatsApp conversations as isolated events, managed manually or informally, leads to disjointed communications, lost lead data, and missed follow-up opportunities. Without integration, managing conversations at scale becomes impossible.

Why it goes wrong: It leads to disjointed customer journeys, incomplete lead profiles, inefficient lead tracking, and a failure to scale. Sales teams can waste time reinventing the wheel because they don’t have access to historical interactions.
How to avoid: Connect your WhatsApp Business API (recommended for large-scale operations) with your CRM system. This centralizes conversation history, lead status, and contact information, allowing for seamless handoffs between marketing, sales, and customer service teams. Ensure all interactions are logged in your CRM to provide a comprehensive view of leads.