I was very grateful for the help I received from all of our partners, but there were some who I thought were "wonderful" and "I would like to ask this person again next time."
This time, I have summarized the "characteristics of a reliable partner" that luxembourg phone number library I felt during my time as an advertiser. Looking at the headings below, they may seem obvious at first glance, but I would like to talk about the importance of these things from my experience as an advertiser.
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Five common elements of a reliable partner
Immediate response
A quick response to emails, phone calls, and other communications leads directly to trust. Even if the request will take several days to respond, just receiving a first response such as "We will respond within three days, so please wait" makes a big difference in the impression. As an advertiser, a quick response gives me peace of mind, knowing that "they are prioritizing my response even though they are busy" and "they have a solid team structure."
Proactively suggesting improvements
The fact that they proactively suggested improvement ideas, even if they were minor, left a positive impression on us, as it showed that they were "really concerned about our business."
Of course, it is important that those ideas and actions lead to results. However, even if they are not logical or do not lead to results, it is not a big problem if you can learn from that failure next time.
What's even more important than that is the attitude of "Let's make things even a little better than they are now," and I felt a great sense of trust in partners who demonstrated that attitude.
Less technical jargon
Advertisers' marketers don't just think about advertising, and even if they are in charge of advertising, I don't think many of them have a full understanding of online advertising terminology.
Also, for example, if three people from the advertiser's side attend a meeting, two of them may understand the terminology, but one may barely understand it and be unable to follow the conversation. (In my experience, the level of understanding of the advertiser's participants varied.)
