Taiwan Data

Companies that focus on a single, unique industry vertical, with expertise and customer history to back it up, enjoy a significant advantage over the generalists.

BuilderTrend.com is a SaaS/Cloud project management
application for small home builders and remodelers. The good news: according to ...

How to Differentiate Your B2B Brand in 2014 image b2b differentiatorsHaving trouble setting your brand apart from your competitors? You’re not alone. If your brand isn’t a household name, like Amazon or Fedex, you must find other ways to differentiate and capture market share. Millions of companies ...

its impact and this means it needs to be “personalized” and based on context.

The shift required here is for marketers to
think beyond trying to getting their salespeople into the conversation. By working to facilitate conversations among the stakeholders based on our ideas, we’ll find that ...

58% of buyers say they spend more time researching
53% rely more on peer recommendations
34% say purchases were initially unbudgeted
65% said the winning vendor’s content had a significant impact
Non-executives view more content than executives

B2B marketers are very concerned
about reaching ...

This headline caught my eye – 53 Percent of B2B Fortune 500 Companies Use Marketing Automation – so I clicked through to read it. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. Mathew presents three reasons for why this increase in the use of marketing ...

That’s because you have a powerful opportunity to be with the prospects from very early in their evaluation process. You can work side-by-side with them all the way through the buying-cycle, building trust and a valuable connection for future collaboration. And research shows that customers gained ...

To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Both sales and marketing should agree on this definition. Then you’ll need to set up processes and standards for lead nurturing ...

Last fall, MarketingProfs reported that “Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with

a documented content strategy are having
the greatest success, according to ...

high-quality leads and convert them into customers, then your messaging should focus on moving customers through your sales cycle. Each piece of content should lead customers to another related piece of content where you expand on your story and work on gaining their trust.

Create content ...

According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report, B2B marketers are using a variety of media types. The top 10 B2B content marketing tactics include online presentations, white papers, videos, case studies, social media, blog posts and more.

If you ...